Cookie and Privacy Policy – US and Canada
This Privacy Policy describes how Sakander AB (“Ryde,” “we,” or “us,”) collects, uses, shares, and protects personal information. This Privacy Policy also tells you about certain choices you have with respect to your personal information, and how you can reach us to get answers to your questions.
Information We Collect
The following provides examples of the type of personal information we collect in a variety of contexts and how we use that information.
Context | Types of Personal Information | Primary Purpose for Collection |
| Your Use of Our Website | We use technology to monitor how you interact with our websites. This may include which links you click on, or information that you type into our online forms. Some of these technologies may use “cookies.” Cookies are small pieces of information that a website sends to a computer’s hard drive while a website is viewed. Other types of data we track include your IP address, the website that referred you to our website, and data about the device you use to visit our website. For more information about how our websites use cookies and to update your preferences, click the “Cookie Settings” link in our website footer. | We use this type of information to make our websites operate efficiently. We also use it to understand how you interact with our websites to improve them and understand your preferences. Finally, we use this information to help detect and prevent fraud.
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| Technology on Our Website for Targeted Advertising | We may allow third parties to place technology on our websites (e.g., a cookie or a pixel) that allows them to track you. The third party might also collect data over time and across other websites. They use this data to serve advertisements tailored to your interests, which may include advertisements about our products or services. For more information about how our websites use cookies and to update your preferences, click the “Cookie Settings” link in our website footer. | Our partnerships with third-party service providers allow us to enhance our web content. We permit cookies on our website to participate in behavior-based advertising, which allows us to tailor our advertisements to better suit users’ interests. |
Account Registration | When you create an account, we collect information including your name, email address, and contact details. You will also be required to create a user ID and login password. | We use this information to administer your account and communicate with you about your account. We also use this information to verify user identity and ensure secure access. |
Inquiries, Comments, and Feedback | If you contact us, such as with questions, feedback, or complaints, we will collect your contact information (such as email address and phone number), as well as any other content that you send to us. | We use this information to respond to or follow-up on your questions, feedback, or complaints. |
Newsletter | When you subscribe to our newsletter, we collect your name and email address to send you the newsletter. We may also request additional information, such as location and profession, to provide relevant information related to your location or profession. | We use this information to send the newsletter to you and to tailor the content of the newsletter specifically to you. |
Online Shop | When you purchase products and services in our online shop, we collect personal information from you such as your name, shipping and billing address, contact information, and payment details. | We use your information to fulfill your order, manage payments, and provide general information about our products and services. Administration of your order also includes using your information for accounting, settlement, auditing, and execution of your payment. |
Surveys | When you participate in a survey, we collect information that you provide through the survey. | We use this information to understand your opinions and preferences. |
How We Use Information
In addition to the purposes and uses described above, we use personal information in the following ways:- Account Management:
- To create and manage user accounts
- To verify user identity and ensure secure access
- Order Processing and Fulfillment:
- To process transactions and deliver products efficiently
- To manage returns, exchanges, and refunds smoothly
- Communication:
- To send order confirmations, shipping notifications, and other transactional emails
- To respond promptly to user inquiries and provide excellent customer support
- To communicate important updates about products and services
- Marketing and Promotions:
- To send newsletters, promotional emails, and special offers
- To personalize marketing content based on user preferences, browsing behavior, and purchase history
- To inform users about new products, events, and special promotions
- User Experience Enhancement:
- To tailor the website experience according to user interests and preferences
- To collect feedback and conduct surveys to improve services and user satisfaction
- To analyze website usage patterns to enhance functionality and content
- Security and Fraud Prevention:
- To protect against unauthorized access, data breaches, and fraudulent transactions
- To ensure website security and maintain the integrity of user data
- To implement measures that safeguard personal information against cyber threats
- To detect and protect against malicious, deceptive, fraudulent, or illegal activity, including violation of our policies and terms and conditions, security incidents, and harm to the rights, property, or safety of our company and our users, employees, or others
- Legal Compliance:
- To comply with legal obligations, industry standards, and regulatory requirements
- To respond to lawful requests and legal processes
- To establish or exercise our rights, and to defend against a legal claim.
- For such other purposes as you may consent (from time to time).
How We Share Information
In addition to the specific situations discussed elsewhere in this Privacy Policy, we may disclose personal information in the following situations:
- Affiliates. We may share information with our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control).
- Business Transfers. We may disclose your information to a buyer or other successor in the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, including at the negotiation stage.
- Other Disclosures without Your Consent. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third-party intermediary.
- Service Providers. We share your information with service providers who perform services on our behalf. Among other things, service providers help us to administer our website, assist or support our business operations (including customer support providers), provide technical support and information technology and security programs, conduct research and analysis, process payments, assist in the management and fulfillment of orders, assist with fraud prevention, detection, and mitigation, and provide marketing and data analytics.
- Other Disclosures with Your Consent. We may disclose your information to other third parties when we have your consent or direction to do so.
Your Choices
- Updating Your Account Information. If you have created an account with us, you can change or update your account information by logging into your account on our website.
- Promotional Emails. You can stop receiving promotional emails from us by following the unsubscribe instructions in the emails you receive. If you decide not to receive promotional emails, we may still send you service-related communications.
- Promotional Text Messages. If you receive a text message from us that contains promotional information, you can opt-out of receiving future text messages by replying “STOP.”
- Cookies and Similar Tracking Technologies. Most web browsers allow you to reject or delete cookies through their settings preferences. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites. For more information about how certain of our websites use cookies and, where applicable, to update your preferences, click the “Cookie Settings” link available on the applicable website.
Do Not Track (“DNT”) Feature. We do not currently recognize the “Do Not Track” signal.
How We Protect and Retain Information
No method of transmission over the internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
Some of our websites permit you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.
We retain your personal information for only as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements, unless a longer retention period is required or permitted by law.
Other Important Information
- Third-Party Applications/Websites. For your convenience, we may provide links to websites and other third-party content or services that we do not own or operate. The websites and third-party content to which we link may have separate privacy notices or policies. Please note, we have no control over the privacy practices websites, or services that we do not own. We encourage you to review the privacy policies of any third-party website or application for details about such third party’s privacy practices.
- California Shine the Light. If you would like more information concerning the categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing, please submit a written request to us using the information in the “Contact Information” section below.
Changes To This Privacy Policy
We may update our Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements and other factors. When changes are made to this Privacy Policy, they will become immediately effective when published. You can check the “Last Updated” legend at the bottom of this page to see when this Privacy Policy was last revised. To the extent that our Privacy Policy changes in a material way, the Privacy Policy that was in place at the time that you submitted personal information to us will generally govern that information unless we receive your consent to the new Privacy Policy. If we make a material change to our Privacy Policy, we will attempt to notify you through email or through a website pop-up.
Contact Information
If you have any questions, comments, or complaints concerning our privacy practices, please contact us at the appropriate address below. We will attempt to respond to your requests and to provide you with additional privacy-related information.
hello@ryde-equestrian.com
Västergarn Öninge 121, 62230 Gotlands Tofta, Sweden
+46498473790